The Beginning
Urban Refit started in a flat where two-minute noodles were the main course and learning to code was the side hustle. Shopify, APIs, the whole stack. Then AI arrived, and suddenly my tech brain met my creative instincts. Perfect storm. Dangerous enough to be useful.
E ako ana au, e whakakotahi ana ki taku Ko Papa.
I am learning, reconnecting with my roots.
At the same time, I walked a different path. Learning and embracing my heritage. Reconnecting with nature, with what matters when you strip away the corporate script. That journey shaped everything Urban Refit stands for.
Why This Exists
You know the feeling. Grinding through an apprenticeship. Drowning in university debt. Stacking shifts while figuring out your next move. The system wasn't built for us – it was built to extract from us.
Urban Refit exists because I refused to keep funding the machine that chews through people and planet. Every garment here gets a second life. Affordable. Durable. Built for tight budgets and big dreams.
You don't need money to dress well.
You don't need to be complicit to survive.
Let us prove it.
What We Stand For
Zero Waste
Quality textiles stay out of landfills. Every piece gets another chapter in someone's wardrobe.
Community First
5% of every sale goes directly to our thrift store partners. Their mission fuels ours.
Curated Quality
Hand-selected premium brands only. No fast fashion. No compromises on quality.
How It Works
We partner with local NZ thrift stores, hand-selecting the finest pieces from their inventory. Each item is professionally photographed, measured, and described with the detail you need to buy with confidence.
When you shop with Urban Refit, you're getting quality clothing at a fraction of retail. You're supporting the thrift stores that anchor communities. You're keeping textiles out of landfills. And you're reclaiming your right to define your own style – without breaking the bank.